Are you thinking of starting up a new publishing business? Or are you looking to improve the performance of your existing company? Learn the experts' secrets of success in The Insiders' Guide to Independent Publishing. Compiled by members of the Independent Publishers Guild, who share hundreds of years of experience in all areas of the industry, this is an invaluable handbook for professional, profitable and enjoyable publishing. It covers all the key stages and functions of publishing including: * How to find, edit and publish great books * Designing, printing and distributing for best results * Secrets of successful sales, marketing and publicity campaigns * Advice for profitable e-publishing and the digital pitfalls to avoid * Hundreds of links to useful organisations and a glossary of terms Packed with practical advice from some of publishing's most successful professionals, The Insiders' Guide is essential reading for newcomers, veterans or anyone willing to succeed in the books business.
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Will Atkinson, Sales and Marketing Director, Faber & Faber and IPG board member Richard Balkwill, Managing director, Copytrain and IPG board member Sophie Brewer, Freelance rights consultant for Short Books, among others Valerie Duff, Rights Director and associate publisher, Atlantic Books Kathryn Earle Managing director, Berg Publishers and IPG Patron Joanna Ellis, Marketing director, Faber & Faber Kate Griffin, former sales and marketing director, Profile Books Chris Hamilton-Emery, Director, Salt Publishing Priscilla Hannaford, Publisher, Brilliant Publications and IPG Board member Peter Kilborn, Executive Director, Book Industry Communications Sonny Leong, Former managing director and chairman, Cavendish Publishing and IPG Honorary President and Patron Edward Milford, Executive chairman, Earthscan John Skelton, Director, Acumen Publishing, Flame Tree Publishing and Salt Publishing; board member Manchester University Press and The Policy Press; former managing director, Open University Press; IPG Patron Jim Smith, Managing director, Bloomsbury Professional and IPG Board member Lorna Summers, Managing director, Turpin Distribution John Walsh, Managing director, BEBC Distribution Brian Willan, IPG Patron Martin Woodhead, Managing director, Woodhead Publishing and IPG board member Timothy Wright, Managing director, Edinburgh University Press and IPG board member Tom Holman, Editor
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
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