Boomer Consumer: Ten New Rules for Marketing to America's Largest, Wealthiest and Most Influential Group - Couverture rigide

Thornhill, Matt

 
9780964238671: Boomer Consumer: Ten New Rules for Marketing to America's Largest, Wealthiest and Most Influential Group
Couverture rigide
ISBN 10 : 0964238675 ISBN 13 : 9780964238671
Editeur : LINX Corp, 2007

Synopsis

Boomer Consumer For 40 years, companies and organizations have focused their marketing efforts on young adults 18-49 years old. But today's Boomer Consumer, those 78 million Americans born between 1946-64, are either 50 years old or will be soon. And marketers are confused. They don?t know how to treat today's older Boomers, who aren't "seniors" and never will be, but are no longer young adults. Over the past few years, Matt Thornhill and John Martin of the Boomer Project have extensively researched and studied Boomers. They have uncovered key psychological, sociological, and anthropological aspects of this generation. Their research-inspired consumer insights have appeared...

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Éditeur
LINX Corp
Date d'édition
2007
Langue
anglais
ISBN 10 
0964238675
ISBN 13 
9780964238671
Reliure
Relié
Coordonnées du fabricant
non disponible
Personne responsable
non disponible