How to Market a Product for Under $500!: A Handbook of Multiple Exposure Marketing - Couverture souple

Dobkin, Jeffrey

Couverture souple

ISBN 10 : 0964287927 ISBN 13 : 9780964287921

Editeur : Danielle Adams Publishing, 2002

Synopsis

A great reference tool and an unbelievably practical marketing guide. Learn PR: Get FREE write ups in magazines and newspapers! Learn how-what to say, and where to send it. Increase your chance of publication from 5% to 85% - just by following these guidelines. How to create effective, responsive direct mail campaigns-and test and track results. How to roll-out a successful test campaign. Over 100 pages on creating successful direct mail. Easily find markets where your BEST prospect are-and all the magazines that are sent to each. You never learned this in school. See the inside secrets of the $500 direct marketing campaign-then put together your own and pull the trigger. This is the best campaign ever - at any price. Make your marketing easier, faster... and LOWER your costs. Almost 400 pages - not one wasted page. Read this cult classic for yourself, see why every reviewer has rated it 5-Stars.

A propos du livre

À propos de l'auteur

Jeffrey Dobkin has written 4 books on marketing, and one on humor. Over 250 of his direct marketing articles have appeared in more than 300 magazines. He lives with his wife and three children right outside of Philadelphia, PA. He plays racquetball 4 times a week and is currently the number 1 ranked player in his age group in Pennsylvania. He also is an avid motorcyclist. Dobkin is a both a session and keynote speaker, who's motivating, fast-paced and often humorous presentations are on direct marketing, direct mail, marketing strategy, PR, sales, and innovation and invention. Dobkin is all tips and techniques in practical marketing methods-his presentations are very information-rich and content heavy. Jeff's other direct marketing book titles are "Uncommon Marketing Techniques," "Direct Marketing Strategies," and "Successful Low Cost Marketing Methods." Dobkin is the President of the Danielle Adams Publishing Company. He's also the senior writer; client work includes sales letters, collateral material, technical papers, direct-selling ads, direct mail packages, press releases, magazine articles, web content, catalog copy, and market plans and promotional campaigns. He also analyzes client's current marketing strategies, market plans, media plans, campaigns, ads, direct mail and catalogs. Please ask for samples of his work or his reviews. 610-642-1000 rings on his desk.

Détails de l'édition

• Éditeur: Danielle Adams Publishing
• Date d'édition: 2002
• Langue: anglais
• ISBN 10: 0964287927
• ISBN 13: 9780964287921
• Reliure: Broché
• Nombre de pages: 376
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible