Direct Marketing Strategies: Forget Theory - Here's What Really Works! - Couverture souple

Dobkin, Jeffrey

 
9780964287983: Direct Marketing Strategies: Forget Theory - Here's What Really Works!

Synopsis

Fast-paced, often humorous: Jeff Dobkin keeps you intrigued and entertained as you learn hundreds of practical marketing tips, techniques and methods. A wildly funny at times - yet extremely useful - set of articles on marketing and direct marketing. Marketing was never this interesting or this much fun. Dobkin's conversational style of writing is light and breezy - yet the information quite deep.

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