This step-by-step resource will help you make your first show and every show a lucrative event! It is a guide for everyone who wants to "do it themselves." individuals, fraternal organizations, churches, community organizations, and other groups will learn how to succeed at promoting their own event! All the information you need to organize an exciting crafts fair or art show is here: 1. planning the event, 2. identifying purpose and goals, 3. one-day vs two-day show, 4. outdoor shows and indoor shows, 5. formulating a budget, 6. setting fees, 7. exhibitor guidelines, 8. application forms and letters, 9. photos and slides, 10. entertainment, 11. food and drink, 12. advertising and publicity, 13. layout and marking the site, 14. cancellations and no-shows, 15. evaluating the event... and much more!
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Lee Spiegel, once known as The Jolly Balloon Man from Berkeley, was sharing a pick-up dinner with several craftspeople in the back of a potter's VW Microbus. The year was 1972 and they had just participated in a particularly wretched crafts fair where nobody had made much money. "Somebody should do something about this mess," said a jeweler. "We need to find out what these shows are like before we send in our money! I'm sick and tired of being ripped off." And thus the idea for the Crafts Fair Guide was born. Lee brought out the first issue in the spring of 1973. Thirty years later, the Guide survives and thrives based on its original idea that shared knowledge is powerful. With the help of this excellent marketing tool, thousands of artists and craftspeople have made successful careers selling their work at arts and crafts fairs. The Guide, although many times the size of the original, is still true to Lee's vision and continues to provide a voice for the Arts and Crafts Community.
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