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A Manager's Guide to Newsletters: Communicating for Results - Couverture souple

Abbott MBA, Robert F

 
9780968328729: A Manager's Guide to Newsletters: Communicating for Results

Synopsis

How to start and manage a newsletter that influences the way readers think or act. A Manager's Guide to Newsletters: Communicating for Results is the first book about newsletters to focus on the managerial issues: planning, administration, and evaluation.

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