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Coming To Concurrence: Addressable Attitudes And The New Model For Marketing Productivity - Couverture rigide
Synopsis
Nearly 70 percent of consumers say they are interested in products that shield them from all marketing and advertising. For marketers who rely on "force-feeding" marketing messasges to their prospects and clients, that is very bad news. Their marketing productivity is going to plummet. And people now possess the tools to exert control and block intrusive messages. In this groundbreaking books the authors, leading executive s in one of hte world's leading research organizations, ouitline tomorow's blueprint for success. The model rsts on four corners of Precision, Relevance, Power, and REciprocity. ALl of this is driven by the ability to find Addressable attitudes of potential customers and speak to those attitudes with relevance, precision, power and reciprocity. The result will be the solution to the growing crisis to Marketing Productivity.
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Coming to Concurrence: Addressable Attitudes and the New Model for Marketing Productivity
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Racom Communication, 2004
ISBN 10 : 097045158X
ISBN 13 : 9780970451583
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Hardcover. Etat : Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 1.39. N° de réf. du vendeur G097045158XI4N00
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Coming to Concurrence: Addressable Attitudes and the New Model for Marketing Productivity
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-, 2004
ISBN 10 : 097045158X
ISBN 13 : 9780970451583
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Hardcover. Etat : Very Good. Coming to Concurrence: Addressable Attitudes and the New Model for Marketing Productivity This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. N° de réf. du vendeur 7719-9780970451583
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Coming to Concurrence: Addressable Attitudes and the New Model for Marketing Productivity
Edité par
- -, 2004
ISBN 10 : 097045158X
ISBN 13 : 9780970451583
Ancien ou d'occasion
Couverture rigide
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Hardcover. Etat : Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. N° de réf. du vendeur 6545-9780970451583
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Coming to Concurrence: Addressable Attitudes and the New Model for Marketing Productivity
Edité par
Racom Communications, 2004
ISBN 10 : 097045158X
ISBN 13 : 9780970451583
Ancien ou d'occasion
Couverture rigide
Vendeur : Wonder Book, Frederick, MD, Etats-Unis
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Coming to Concurrence: Addressable Attitudes and the New Model for Marketing Productivity
Edité par
Racom Communications, 2004
ISBN 10 : 097045158X
ISBN 13 : 9780970451583
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Coming to Concurrence: Addressable Attitudes and the New Model for Marketing Productivity
Edité par
Racom Communications, 2004
ISBN 10 : 097045158X
ISBN 13 : 9780970451583
Neuf
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Hardcover. Etat : New. HARDCOVER, BRAND NEW COPY, Perfect Shape, No Black Remainder Mark,Fast Shipping With Online Tracking, International Orders shipped Global Priority Air Mail, All orders handled with care and shipped promptly in secure packaging, we ship Mon-Sat and send shipment confirmation emails. Our customer service is friendly, we answer emails fast, accept returns and work hard to deliver 100% Customer Satisfaction! N° de réf. du vendeur 9008549
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Coming to Concurrence: Addressable Attitudes and the New Model for Marketing Productivity
Edité par
Racom Communications, 2004
ISBN 10 : 097045158X
ISBN 13 : 9780970451583
Neuf
Couverture rigide
Vendeur : Poverty Hill Books, Mt. Prospect, IL, Etats-Unis
Évaluation du vendeur 4 sur 5 étoiles
Hardcover. Etat : New. BRAND NEW COPY, Perfect Shape, No Black Remainder Mark,Fast Shipping With Online Tracking, International Orders shipped Global Priority Air Mail, All orders handled with care and shipped promptly in secure packaging, we ship Mon-Sat and send shipment confirmation emails. Our customer service is friendly, we answer emails fast, accept returns and work hard to deliver 100% Customer Satisfaction! N° de réf. du vendeur 9018385
Quantité disponible : 1 disponible(s)
Image d'archives
Coming to Concurrence: Addressable Attitudes and the New Model for Marketing Productivity
Edité par
Racom Communications, 2004
ISBN 10 : 097045158X
ISBN 13 : 9780970451583
Ancien ou d'occasion
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hardcover. Etat : Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority! N° de réf. du vendeur S_435062473
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Image d'archives
Coming to Concurrence: Addressable Attitudes and the New Model for Marketing Productivity
Edité par
Racom Communications, 2004
ISBN 10 : 097045158X
ISBN 13 : 9780970451583
Neuf
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hardcover. Etat : New. In shrink wrap. Looks like an interesting title! N° de réf. du vendeur Q-097045158x
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