Coming To Concurrence: Addressable Attitudes And The New Model For Marketing Productivity - Couverture rigide

Walker, J.; Clurman, Ann; Wood, Craig

Couverture rigide

ISBN 10 : 097045158X ISBN 13 : 9780970451583

Editeur : Racom Communications, 2004

Synopsis

Nearly 70 percent of consumers say they are interested in products that shield them from all marketing and advertising. For marketers who rely on "force-feeding" marketing messasges to their prospects and clients, that is very bad news. Their marketing productivity is going to plummet. And people now possess the tools to exert control and block intrusive messages. In this groundbreaking books the authors, leading executive s in one of hte world's leading research organizations, ouitline tomorow's blueprint for success. The model rsts on four corners of Precision, Relevance, Power, and REciprocity. ALl of this is driven by the ability to find Addressable attitudes of potential customers and speak to those attitudes with relevance, precision, power and reciprocity. The result will be the solution to the growing crisis to Marketing Productivity.

Détails de l'édition

• Éditeur: Racom Communications
• Date d'édition: 2004
• Langue: anglais
• ISBN 10: 097045158X
• ISBN 13: 9780970451583
• Reliure: Relié
• Nombre de pages: 288
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible