Articles liés à Why We Talk: The Truth Behind Word-of-mouth

Why We Talk: The Truth Behind Word-of-mouth - Couverture rigide

Bueno, Bolivar J

 
9780971481534: Why We Talk: The Truth Behind Word-of-mouth
Couverture rigide
ISBN 10 : 0971481539 ISBN 13 : 9780971481534
Editeur : Creative Crayon, 2007

Synopsis

Learn the seven reasons your customers will or will not talk about your brand. In Why We Talk, gifted marketing strategist and professional listener Boli var J. Bueno dissects the evolution of word-of-mouth in the digital age and the unmistakable power shift that has taken place between marketer and consumer. Sharing one of the most insightful, organic concepts of this decade, Bueno bridges the monumental gap between the results business people want and the frustration they often experience.

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Éditeur
Creative Crayon
Date d'édition
2007
Langue
anglais
ISBN 10 
0971481539
ISBN 13 
9780971481534
Reliure
Relié
Nombre de pages
134
Coordonnées du fabricant
non disponible
Personne responsable
non disponible