Metaphorically Selling - Couverture souple

Miller, Anne

 
9780976279402: Metaphorically Selling
Couverture souple
ISBN 10 : 0976279401 ISBN 13 : 9780976279402
Editeur : Chiron Associates, Inc, 2004

Synopsis

Join the ranks of five-star metaphor makers and salespeople like Ronald Reagan, Jack Welch, and Steve Jobs. You will learn how to weave the magic of metaphor into your business arguments to sell ideas, vaporise objections, clear up confusion, make your point, and close a sale. Packed with more than two-hundred and fifty examples from contemporary business, politics, and media, Metaphorically Selling provides a unique Four-Step Model to show anyone easily and quickly how to become a master of metaphor. With Millers Metaphor Model, you will be able to separate yourself from the pack. You will be heard, be understood, be remembered, and get the results you want.

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Éditeur
Chiron Associates, Inc
Date d'édition
2004
Langue
anglais
ISBN 10 
0976279401
ISBN 13 
9780976279402
Reliure
Broché
Nombre de pages
168
Coordonnées du fabricant
non disponible
Personne responsable
non disponible