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Traction: A Startup Guide to Getting Customers
Edité par
S-curves Publishing, 2014
ISBN 10 : 0976339609
ISBN 13 : 9780976339601
Ancien ou d'occasion
Couverture rigide
Vendeur : World of Books (was SecondSale), Montgomery, IL, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Hardback. Etat : Good. Most startups don't fail because they can't build a product. Most startups fail because they can't get traction. Startup advice tends to be a lot of platitudes repackaged with new buzzwords, but Traction is something else entirely. As Gabriel Weinberg and Justin Mares learned from their own experiences, building a successful company is hard. For every startup that grows to the point where it can go public or be profitably acquired, hundreds of others sputter and die. Smart entrepreneurs know that the key to success isn't the originality of your offering, the brilliance of your team, or how much money you raise. It's how consistently you can grow and acquire new customers (or, for a free service, users). That's called traction, and it makes everything else easier--fund-raising, hiring, press, partnerships, acquisitions. Talk is cheap, but traction is hard evidence that you're on the right path. Traction will teach you the nineteen channels you can use to build a customer base, and how to pick the right ones for your business. It draws on inter-views with more than forty successful founders, including Jimmy Wales (Wikipedia), Alexis Ohanian (reddit), Paul English (Kayak), and Dharmesh Shah (HubSpot). You'll learn, for example, how to: -Find and use offline ads and other channels your competitors probably aren't using-Get targeted media coverage that will help you reach more customers-Boost the effectiveness of your email marketing campaigns by automating staggered sets of prompts and updates-Improve your search engine rankings and advertising through online tools and research Weinberg and Mares know that there's no one-size-fits-all solution; every startup faces unique challenges and will benefit from a blend of these nineteen traction channels. They offer a three-step framework (called Bullseye) to figure out which ones will work best for your business. But no matter how you apply them, the lessons and examples in Traction will help you create and sustain the growth your business desperately needs. N° de réf. du vendeur 00102207956
Acheter D'occasion
EUR 4
Livraison gratuite
Expédition nationale : Etats-Unis
Expédition nationale : Etats-Unis
Quantité disponible : 1 disponible(s)
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Traction: A Startup Guide to Getting Customers
Edité par
S-curves Publishing, 2014
ISBN 10 : 0976339609
ISBN 13 : 9780976339601
Ancien ou d'occasion
Couverture rigide
Vendeur : Dream Books Co., Denver, CO, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Etat : very_good. Pages are clean with no markings. May show minor signs of wear or cosmetic defects marks, cuts, bends, or scuffs on the cover, spine, pages, or dust jacket. May have remainder marks on edges. N° de réf. du vendeur DBV.0976339609.VG
Acheter D'occasion
EUR 4,01
Livraison gratuite
Expédition nationale : Etats-Unis
Expédition nationale : Etats-Unis
Quantité disponible : 1 disponible(s)
Image d'archives
Traction: A Startup Guide to Getting Customers
Edité par
S-curves Publishing, 2014
ISBN 10 : 0976339609
ISBN 13 : 9780976339601
Ancien ou d'occasion
Couverture rigide
Vendeur : World of Books Inc, Montgomery, IL, Etats-Unis
Évaluation du vendeur 4 sur 5 étoiles
Hardback. Etat : Good. Most startups don't fail because they can't build a product. Most startups fail because they can't get traction. Startup advice tends to be a lot of platitudes repackaged with new buzzwords, but Traction is something else entirely. As Gabriel Weinberg and Justin Mares learned from their own experiences, building a successful company is hard. For every startup that grows to the point where it can go public or be profitably acquired, hundreds of others sputter and die. Smart entrepreneurs know that the key to success isn't the originality of your offering, the brilliance of your team, or how much money you raise. It's how consistently you can grow and acquire new customers (or, for a free service, users). That's called traction, and it makes everything else easier--fund-raising, hiring, press, partnerships, acquisitions. Talk is cheap, but traction is hard evidence that you're on the right path. Traction will teach you the nineteen channels you can use to build a customer base, and how to pick the right ones for your business. It draws on inter-views with more than forty successful founders, including Jimmy Wales (Wikipedia), Alexis Ohanian (reddit), Paul English (Kayak), and Dharmesh Shah (HubSpot). You'll learn, for example, how to: -Find and use offline ads and other channels your competitors probably aren't using-Get targeted media coverage that will help you reach more customers-Boost the effectiveness of your email marketing campaigns by automating staggered sets of prompts and updates-Improve your search engine rankings and advertising through online tools and research Weinberg and Mares know that there's no one-size-fits-all solution; every startup faces unique challenges and will benefit from a blend of these nineteen traction channels. They offer a three-step framework (called Bullseye) to figure out which ones will work best for your business. But no matter how you apply them, the lessons and examples in Traction will help you create and sustain the growth your business desperately needs. N° de réf. du vendeur CIN0976339609G
Acheter D'occasion
EUR 5,84
Livraison gratuite
Expédition nationale : Etats-Unis
Expédition nationale : Etats-Unis
Quantité disponible : 1 disponible(s)
Image d'archives
Traction: A Startup Guide to Getting Customers
Edité par
S-curves Publishing, 2014
ISBN 10 : 0976339609
ISBN 13 : 9780976339601
Ancien ou d'occasion
Couverture rigide
Vendeur : ThriftBooks-Dallas, Dallas, TX, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Hardcover. Etat : Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less. N° de réf. du vendeur G0976339609I4N00
Acheter D'occasion
EUR 6,07
Livraison gratuite
Expédition nationale : Etats-Unis
Expédition nationale : Etats-Unis
Quantité disponible : 2 disponible(s)
Image d'archives
Traction: A Startup Guide to Getting Customers
Edité par
S-curves Publishing, 2014
ISBN 10 : 0976339609
ISBN 13 : 9780976339601
Ancien ou d'occasion
Couverture rigide
Vendeur : ThriftBooks-Atlanta, AUSTELL, GA, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Hardcover. Etat : Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less. N° de réf. du vendeur G0976339609I3N00
Acheter D'occasion
EUR 6,07
Livraison gratuite
Expédition nationale : Etats-Unis
Expédition nationale : Etats-Unis
Quantité disponible : 1 disponible(s)
Image d'archives
Traction: A Startup Guide to Getting Customers
Edité par
S-curves Publishing, 2014
ISBN 10 : 0976339609
ISBN 13 : 9780976339601
Ancien ou d'occasion
Couverture rigide
Vendeur : ThriftBooks-Dallas, Dallas, TX, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Hardcover. Etat : As New. No Jacket. Pages are clean and are not marred by notes or folds of any kind. ~ ThriftBooks: Read More, Spend Less. N° de réf. du vendeur G0976339609I2N00
Acheter D'occasion
EUR 6,07
Livraison gratuite
Expédition nationale : Etats-Unis
Expédition nationale : Etats-Unis
Quantité disponible : 1 disponible(s)
Image d'archives
Traction: A Startup Guide to Getting Customers
Edité par
S-curves Publishing, 2014
ISBN 10 : 0976339609
ISBN 13 : 9780976339601
Ancien ou d'occasion
Couverture rigide
Vendeur : ThriftBooks-Reno, Reno, NV, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Hardcover. Etat : Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less. N° de réf. du vendeur G0976339609I4N00
Acheter D'occasion
EUR 6,08
Livraison gratuite
Expédition nationale : Etats-Unis
Expédition nationale : Etats-Unis
Quantité disponible : 1 disponible(s)
Image d'archives
Traction: A Startup Guide to Getting Customers
Edité par
S-curves Publishing, 2014
ISBN 10 : 0976339609
ISBN 13 : 9780976339601
Ancien ou d'occasion
Couverture rigide
Vendeur : ThriftBooks-Atlanta, AUSTELL, GA, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Hardcover. Etat : Good. No Jacket. Missing dust jacket; Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less. N° de réf. du vendeur G0976339609I3N01
Acheter D'occasion
EUR 6,08
Livraison gratuite
Expédition nationale : Etats-Unis
Expédition nationale : Etats-Unis
Quantité disponible : 1 disponible(s)
Image d'archives
Traction: A Startup Guide to Getting Customers
Edité par
S-curves Publishing, 2014
ISBN 10 : 0976339609
ISBN 13 : 9780976339601
Ancien ou d'occasion
Couverture rigide
Vendeur : ThriftBooks-Atlanta, AUSTELL, GA, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Hardcover. Etat : Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less. N° de réf. du vendeur G0976339609I4N00
Acheter D'occasion
EUR 6,08
Livraison gratuite
Expédition nationale : Etats-Unis
Expédition nationale : Etats-Unis
Quantité disponible : 1 disponible(s)
Image d'archives
Traction: A Startup Guide to Getting Customers
Edité par
S-curves Publishing, 2014
ISBN 10 : 0976339609
ISBN 13 : 9780976339601
Ancien ou d'occasion
Couverture rigide
Vendeur : ThriftBooks-Reno, Reno, NV, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Hardcover. Etat : As New. No Jacket. Pages are clean and are not marred by notes or folds of any kind. ~ ThriftBooks: Read More, Spend Less. N° de réf. du vendeur G0976339609I2N00
Acheter D'occasion
EUR 6,08
Livraison gratuite
Expédition nationale : Etats-Unis
Expédition nationale : Etats-Unis
Quantité disponible : 1 disponible(s)