The Recession-proof Business: Lessons from the Greatest Recession Success Stories of All Time - Couverture souple

Cheng, Victor

 
9780976462422: The Recession-proof Business: Lessons from the Greatest Recession Success Stories of All Time
Couverture souple
ISBN 10 : 0976462427 ISBN 13 : 9780976462422
Editeur : Innovation Pr, 2009

Synopsis

Why Do Some Companies Thrive In A Recession, While Others Die? Victor Cheng, a former McKinsey consultant and marketing expert for the Fox Business Television Network, led a major research project to find the answer to this provocative question. After analyzing 12 US recessions spanning 136 years, this research uncovered dozens of startup companies that thrived during the economic chaos of their day. Discover how in the midst of a major recession Federal Express, Disney, Hewlett-Packard, UPS, Coors, and others opened their doors as one- and two-person businesses-and grew to become Fortune 500 giants. Why did these businesses prosper, while thousands of others failed? What made the difference? Unintentionally, they all followed the same winning "formula"-four simple rules that allowed them to survive and thrive, while others died. Discover these timeless rules in The Recession-Proof Business and follow in the footsteps of the greatest recession success stories of all time.

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Éditeur
Innovation Pr
Date d'édition
2009
Langue
anglais
ISBN 10 
0976462427
ISBN 13 
9780976462422
Reliure
Broché
Nombre de pages
192
Coordonnées du fabricant
non disponible
Personne responsable
non disponible