Bookmercial Marketing: Why Books Replace Brochures In The Credibility Age - Couverture souple

Cheng, Victor

Couverture souple

ISBN 10 : 0976462478 ISBN 13 : 9780976462477

Editeur : Innovation Press, 2008

Synopsis

Studies show that the average person sees 3,000 ads a day. Truth is, they ignore these ads. Your customers are fed up with traditional sales materials. They routinely tune out ads, junk mail, cold calls, and brochures. Customers want to make well-informed buying decisions, but they're overwhelmed. To cope, they desperately search for credible experts to help them make sense of this information overload. Credibility and trust have become priceless assets. CEOs and marketing executives must transform their company's image, becoming the industry experts that customers notice and seek out. Traditional sales materials can't create this perception-but publishing a book can. You must publish first, teach second, and sell third. It's the fastest and most effective way to establish credibility, build trust, and increase sales-in that order, because that's the sequence by which prospects buy. So it ought to be the sequence you use to market and sell. Bookmercial Marketing shows you how.

A propos du livre

À propos de l?auteur

Victor Cheng, inventor of the Bookmercial, is a leading expert in using books to market and pre-sell complex products and services. Victor holds two degrees from Stanford University, is a former McKinsey & Company consultant, and has been a featured speaker at Harvard Business School.

Détails de l'édition

• Éditeur: Innovation Press
• Date d'édition: 2008
• ISBN 10: 0976462478
• ISBN 13: 9780976462477
• Reliure: Broché
• Langue: anglais
• Nombre de pages: 180
• Coordonnées du fabricant: non disponible