Writing White Papers: How to Capture Readers And Keep Them Engaged - Couverture rigide

Stelzner, Michael A.

Couverture rigide

ISBN 10 : 0977716937 ISBN 13 : 9780977716937

Editeur : Whitepapersource Pub, 2006

Synopsis

Insightful tips to master white paper writing and marketing. The white paper is a crossbreed of a magazine article and a brochure. White paper guru Michael Stelzner reveals his secrets for creating compelling white papers that attract readers in droves. The first of its kind, Writing White Papers provides critical how-to details for every step of any white paper project-from performing the needs assessment to attracting prospects with creative marketing tactics. With this book, you will learn to: * Create outlines that work * Master interviewing techniques * Focus content on your readers * Inject persuasion into your paper * Quickly find research data * Write the core parts for any white paper * Craft compelling titles * Apply proven marketing techniques Whether you have been tasked to write a white paper for your company, are a freelance writer wanting to grow your practice or a student seeking to master the art of writing white papers, this book will be your priceless guide.

À propos de cette édition

• Éditeur: Whitepapersource Pub
• Date d'édition: 2006
• ISBN 10: 0977716937
• ISBN 13: 9780977716937
• Reliure: Relié
• Nombre de pages: 199