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Build a Brand Like Trader Joe's: After 20 years in the ad business, Mark Gardiner took a $12/hour job in a grocery store, and learned how one of ... brands was built, without advertising - Couverture souple
Synopsis
Want to create a cult of customers devoted to your own brand? Then you need to read "Build a brand like Trader Joe's" Mark Gardiner was an award-winning Copywriter and Creative Director, the VP of Marketing at one of Canada's best-loved retail chains, and ran his own ad agency. Then, he took a $12 per hour job at Trader Joe's, and discovered how one of America's most secretive companies built the strongest brand in its category, without ever spending a cent on brand advertising.
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Présentation de l'éditeur
Want to create a cult of customers devoted to your own brand? Then you need to read "Build a brand like Trader Joe's" Mark Gardiner was an award-winning Copywriter and Creative Director, the VP of Marketing at one of Canada's best-loved retail chains, and ran his own ad agency. Then, he took a $12 per hour job at Trader Joe's, and discovered how one of America's most secretive companies built the strongest brand in its category, without ever spending a cent on brand advertising.
Biographie de l'auteur
Mark Gardiner is one of the world's most widely-read motorcycle journalists. Besides 'Riding Man', his books include 'Classic Motorcycles', 'BMW Racing Motorcycles: The Mastery of Speed', 'Year of the Raven', and 'Build a Brand Like Trader Joe's'. For more information visit: www.ridingman.com, www.bikewriter.com, www.revolutionaryoldidea.com, www.traderjoessecrets.com
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Build a Brand Like Trader Joe's
Edité par
bikewriter.com, 2007
ISBN 10 : 0979167302
ISBN 13 : 9780979167300
Ancien ou d'occasion
Couverture souple
Vendeur : Bay State Book Company, North Smithfield, RI, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Etat : good. The book is in good condition with all pages and cover intact, including the dust jacket if originally issued. The spine may show light wear. Pages may contain some notes or highlighting, and there might be a "From the library of" label. Boxed set packaging, shrink wrap, or included media like CDs may be missing. N° de réf. du vendeur BSM.Q3YW
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