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Perspectives: Digital Transformation Through the Lens of Strategic Marketing - Couverture souple

Scheurell, Lynn M.

 
9780980155051: Perspectives: Digital Transformation Through the Lens of Strategic Marketing
Couverture souple
ISBN 10 : 0980155053 ISBN 13 : 9780980155051
Editeur : Mizrahi Press, 2020

Synopsis

Digital transformation is the solution to ‘never enough-ness’.

Business has an inherent feeling of ‘never enough’ – time, clients, content, pipeline, money, campaigns, form fills, etc. This leads to overwhelm, burn-out, fragmented initiatives, redundant effort, and all kinds of dysfunctional gunk that clogs the path to meaningful outcomes.

As a deceptively simple definition, digital transformation is the process of streamlining, prioritizing, and addressing systemic constraints to support delivering greater value effectively - with ease and efficiency - to both customers and employees. In other words, the results of digital transformation are less stress, increased productivity, and happy people.

This book explores initiating digital transformation by way of marketing. Why? Because marketing is about positioning specific outcomes of value via a promise backed by data to gain support through either brand recognition or business (new and/or renewed).

A good marketer understands and uses the best techniques to get optimal visibility with the right future customers; a great marketer introduces the leading edge for strategic advantage in gaining visibility both externally and internally.

Digital transformation is one of the most significant and essential priorities of our time. May this book be a conversation-starter within your sphere of influence.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l'auteur

Lynn Scheurell, b2b digital strategist, copywriter, and business advisor, has worked with many organizations, from Fortune 100 to visionary startups, to transform their results through designing strategic and empathetic experiences. She has distilled her experience and expertise into books that help create structures for breakthrough, actualizing potential, and accelerating results.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Mizrahi Press
Date d'édition
2020
Langue
anglais
ISBN 10 
0980155053
ISBN 13 
9780980155051
Reliure
Broché
Nombre de pages
126
Coordonnées du fabricant
Manufactured by Amazon on behalf of the author
https://www.amazon.fr/hz/contact-us

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Luxembourg