How to Write Perfect Press Releases - Couverture souple

Lewis, Steven

 
9780980855968: How to Write Perfect Press Releases
Couverture souple
ISBN 10 : 0980855969 ISBN 13 : 9780980855968
Editeur : Taleist, 2012

Synopsis

Today's journalists are struggling to cover more with fewer resources, which means there are great opportunities for those who can make a timely pitch in the right way. In this guide for first-time press release writers and PR professionals alike, Steven Lewis breaks down the press release transaction, showing you how to write a press release that will get attention. As a journalist for publications like the Financial Times and Esquire, Steven Lewis received thousands of press releases. As a consultant to global corporations, he has written press releases that led to media coverage around the world. How to Write Perfect Press Releases puts all that experience in your hands and shows you how to do the same.

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Éditeur
Taleist
Date d'édition
2012
Langue
anglais
ISBN 10 
0980855969
ISBN 13 
9780980855968
Reliure
Broché
Nombre de pages
104
Coordonnées du fabricant
non disponible
Personne responsable
non disponible