Articles liés à Strategic Propositions: Observations on Smart and Not-So-Sma...

Strategic Propositions: Observations on Smart and Not-So-Smart Marketing, and Why it Should Matter to Growing Companies - Couverture souple

Palomino, Jose

 
9780981912653: Strategic Propositions: Observations on Smart and Not-So-Smart Marketing, and Why it Should Matter to Growing Companies

Synopsis

Strategic propositions observes the process of formulating ideas to bringing those ideas to market. Jose Palomino shares what tactics work well and what strategies fall flat. With specific examples and stories gathered throughout the last decade, the value of other's experiences can make a huge difference in how small and large companies grow.

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À propos de l'auteur

Jose Palomino is the CEO of Value Prop Interactive and author of Value Prop: Create Powerful I3 Value Propositions to Enter and Win New Markets. As founder and CEO of Value Prop Interactive, he helps businesses take their ideas, products and services to market faster and more effectively.

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