ABCing: Seeing the Alphabet Differently - Couverture rigide

Ellis, Colleen

 
9780981960043: ABCing: Seeing the Alphabet Differently
Couverture rigide
ISBN 10 : 0981960049 ISBN 13 : 9780981960043
Editeur : Mark Batty Publisher, 2010

Synopsis

ABCing: Seeing the Alphabet Differently is a primer to seeing and understanding the visual world. From "abstract" to "zeitgeist," the book uses the Latin alphabet to introduce ways of visualizing, thinking and talking about art and design. Each illustration is created using only the negative shapes of a given letter. It is not the actual letterforms from which these new perspectives take shape, but the spaces around the letterforms. The shapes are rotated and resized; they are not duplicated, mirrored or otherwise altered. Therefore the illustrations maintain their visual connection to the original letterform. The shapes are then composed as a visual translation of a given word's meaning, creating visual and conceptual connections between the letter, the word and the surrounding space. The result is a mixture of philosophy and art. The inspiration behind the book is to spur new and alternative approaches to how viewers look at an image, shifting the focus from the subject-the letter-to the surrounding space. While the words used to illustrate these visual translations have been chosen with designers in mind, ABCing will not only provide seasoned designers with new ideas but it will also serve as an excellent point of entry for students of all ages to learn how new perspectives can provide new meanings.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de la quatrième de couverture

ABCing: Seeing the Alphabet Differently is a primer to seeing and understanding the visual world. From "abstract" to "zeitgeist," the book uses the Latin alphabet to introduce ways of visualizing, thinking and talking about art and design. Each illustration is created using only the negative shapes of a given letter. It is not the actual letterforms from which these new perspectives take shape, but the spaces around the letterforms. The shapes are rotated and resized; they are not duplicated, mirrored or otherwise altered. Therefore the illustrations maintain their visual connection to the original letterform. The shapes are then composed as a visual translation of a given word's meaning, creating visual and conceptual connections between the letter, the word and the surrounding space. The result is a mixture of philosophy and art. The inspiration behind the book is to spur new and alternative approaches to how viewers look at an image, shifting the focus from the subject-the letter-to the surrounding space. While the words used to illustrate these visual translations have been chosen with designers in mind, ABCing will not only provide seasoned designers with new ideas but it will also serve as an excellent point of entry for students of all ages to learn how new perspectives can provide new meanings.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Mark Batty Publisher
Date d'édition
2010
Langue
anglais
ISBN 10 
0981960049
ISBN 13 
9780981960043
Reliure
Relié
Nombre de pages
66
Coordonnées du fabricant
non disponible
Personne responsable
Purmerul LTD
https://strengholt.nl/en/

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Plovdiv
Bulgarie