What's Your Hook?: 26 creative ways to make your message stick - Couverture souple

Carroll, Kevin

 
9780981960883: What's Your Hook?: 26 creative ways to make your message stick
Couverture souple
ISBN 10 : 098196088X ISBN 13 : 9780981960883
Editeur : Carroll Communications, 2012

Synopsis

Inside this short and snappy book, you'll discover why companies such as Microsoft, GE, Heineken, Wrigley, Pitney Bowes and Chubb turn to Kevin Carroll to help their people become better presenters and speakers. Carroll, a former advertising executive, shows you how to weave in stories, analogies, surprising statistics, props and a whole lot more in order to make your message much more interesting, more persuasive and more memorable. (Like the time his client handed out a bag of M&M's to all 1,000 audience members so they would remember the key phrase of the conference: "Mindshare to Marketshare".) So if you want to stand out from the crowd and really make your message stick, What's Your Hook? is for you.

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À propos de l'auteur

Kevin Carroll is a former advertising executive and today he makes his living as an communication coach and motivational speaker. His passion is to help others look, act and sound like leaders.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Carroll Communications
Date d'édition
2012
Langue
anglais
ISBN 10 
098196088X
ISBN 13 
9780981960883
Reliure
Broché
Nombre de pages
130
Coordonnées du fabricant
Manufactured by Amazon on behalf of the author
https://www.amazon.fr/hz/contact-us

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