KnowThis: Marketing Basics, Third Edition - Couverture souple

Christ, Dr. Paul

Couverture souple

ISBN 10 : 0982072236 ISBN 13 : 9780982072233

Editeur : KnowThis LLC, 2018

Synopsis

KnowThis: Marketing Basics 3rd edition offers detailed coverage of essential marketing concepts. This very affordable book is written by a marketing professor and covers the same ground as much more expensive books while offering insights not found in other books. The new edition includes enhanced coverage of numerous new developments and how these affect marketing including marketing analytics, social media influencers, remarketing, voice-activated assistants, virtual reality testing, to name a few. The new edition also features expanded coverage of globalization, digital networks, consumer purchase behavior and much more.The book is ideal for marketing professionals, students, educators, and anyone else who needs to know about marketing. Supported by KnowThis.com, a leading marketing resource.Contents: 1: What is Marketing? 2: Marketing Research 3: Managing Customers 4: Understanding Customers 5: Targeting Markets 6: Product Decisions 7: Managing Products 8: Distribution Decisions 9: Retailing 10: Wholesaling & Product Movement 11: Promotion Decisions 12: Advertising 13: Managing the Advertising Campaign 14: Sales Promotion 15: Public Relations 16: Personal Selling 17: Pricing Decisions 18: Setting Price 19: Managing External Forces 20: Marketing Planning & StrategyAppendix: Marketing to the Connected Customer

A propos du livre

À propos de l?auteur

Paul Christ holds a Ph.D. (marketing concentration) from Drexel University. He is Professor Emeritus of Marketing at West Chester University, the largest university in the Pennsylvania State System of Higher Education and one of the largest universities in the Philadelphia region. During 28 years of teaching Paul taught MBA-level courses titled Marketing Management, Marketing and Technology, and Business Research and Data Analysis. In addition to teaching, Paul held several administrative positions including serving as the university’s MBA Program Director for 14 years. Also, in 1999 he was responsible for developing one of the first E-Commerce focused MBA programs in the world. Paul has written and presented on marketing and technology topics in numerous academic publications, conferences and other public forums and has spoken throughout the world on the topic of marketing and Internet business. Paul is editor of KnowThis.com, one of the internet’s leading marketing references sites. In addition to academic experience, Paul has extensive experience in various marketing and sales positions with Fortune 500 companies and served in a management position for a successful startup in the consumer electronics industry. Additionally, he is currently a consultant to marketing and technology companies.

Détails de l'édition

• Éditeur: KnowThis LLC
• Date d'édition: 2018
• Langue: anglais
• ISBN 10: 0982072236
• ISBN 13: 9780982072233
• Reliure: Broché
• Numéro d'édition: 3
• Nombre de pages: 335
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible