Outrageous Advertising That's Outrageously Successful - Couverture rigide

Glazer, Bill

Couverture rigide

ISBN 10 : 0982379315 ISBN 13 : 9780982379318

Editeur : Morgan James Publishing llc, 2009

Synopsis

OUTRAGEOUS ADVERTISING THAT'S OUTRAGEOUSLY SUCCESSFUL gives you the secrets to succeeding with the most effective advertising of all--OUTRAGEOUS advertising.
Rich with examples and stories showing exactly how to implement a successful OUTRAGEOUS program, this book cracks the code on getting a return on your advertising dollars--an OUTRAGEOUS return! Glazer points out that the biggest advertising day of the year, the Super Bowl, became that way because people expect to see OUTRAGEOUS ads. OUTRAGEOUS ads get attention, and this book proves you can do it without the Super Bowl ad.
OUTRAGEOUS ADVERTISING THAT'S OUTRAGEOUSLY SUCCESSFUL presents the clear fact that OUTRAGEOUS advertising works because of its ability to get you noticed, and then it offers you specific OUTRAGEOUS marketing principals, and finishes by taking you into the OUTRAGEOUS idea factory.
This book is graphically rich with examples from Glazer's years in the trenches doing exactly this kind of advertising for his Baltimore menswear store, Gage Menswear, as well as examples from many other industries. It includes resources cited throughout the text for you TO find more information or access to promotional materials. This is not a book about theory or generic branding. This is simply about creating OUTRAGEOUS results with OUTRAGEOUS ADVERTISING THAT'S OUTRAGEOUSLY EFFECTIVE. It's easy if you know how!

A propos du livre

À propos de l'auteur

Bill Glazer is President of Glazer-Kennedy Insider's Circle, Professional Speaker, Marketing Consultant and Coach, and a much sought after copywriter. After 30 years of 'in-the-trenches' work with his own hugely successful businesses he perfected his unusually effective advertising (i.e. Outrageous) combined with Direct Response marketing that routinely receives outstanding responses.

Today clients pay Bill Glazer a minimum of $25,000 plus royalties to write advertising for them and they'll wait routinely 9-months for a $12,000 day of consulting.

Détails de l'édition

• Éditeur: Morgan James Publishing llc
• Date d'édition: 2009
• Langue: anglais
• ISBN 10: 0982379315
• ISBN 13: 9780982379318
• Reliure: Relié
• Nombre de pages: 344
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible