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Who wrote this sh*t? The Rise and Fall and Rise of a Madison Avenue Lunatic - Couverture souple

Penchina, Steve

 
9780982607411: Who wrote this sh*t? The Rise and Fall and Rise of a Madison Avenue Lunatic
Couverture souple
ISBN 10 : 0982607415 ISBN 13 : 9780982607411
Editeur : Channel V Books, 2015

Synopsis

In his new Madison Avenue-meets-Larry-David autobiography, legendary adman Steve Penchina picks up where Mad Men leaves off and never looks back. Go behind the scenes with Steve as he works with Howard Stern and Don Imus to create the irreverent "If we weren't so bad, we wouldn't be so good" campaign. Duck into Rodney Dangerfield's dressing room as he works with Steve on ad script and discover who really gets no respect. And witness the creative inspiration that births divine inspiration for Steve's iconic spot "The Monk" for Xerox. Penchina's book puts you desk side with Fortune 500 CEOs, under the desk for enthusiastic sex in the age of women's liberation, and behind the desk as he builds his multi-million dollar agency...one mistake at a time.

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Éditeur
Channel V Books
Date d'édition
2015
Langue
anglais
ISBN 10 
0982607415
ISBN 13 
9780982607411
Reliure
Broché
Nombre de pages
338
Coordonnées du fabricant
non disponible
Personne responsable
non disponible