ReMembership: New Thinking For Tomorrow's Membership Organization - Couverture souple

Sexton, Kyle J.

Couverture souple

ISBN 10 : 0983570302 ISBN 13 : 9780983570301

Editeur : IncPlant, 2011

Synopsis

Your membership development strategy is out of date. I've been saying it in speeches, chats, conversations, emails, and on and on. Are you finally getting it? Why are you hearing me, but not your members? Eighty percent of your members don't show up for anything, yet you still tout participation as the best way to get value from membership. Unless your membership organization is a health club, you're dead wrong. The best way your members will get value from their membership is by you building a member services menu that provides them value, even if they choose to sit on their proverbial butts. You tell members and prospects that your organization is valuable, yet you don't put a value on anything. In fact, you give away too much and charge too little. Are you really going to allow your most time-consuming members (the ones you want to fire) to pay the least amount in dues? There is something awry in the world of membership organizations when your members are starting to detach from your association and start their own thing. You have no advantage of proximity. Your members who work next door to each other would still rather send an email or Facebook message than meet up for coffee. So why would it be that your local association is safe from borderless threats? Technology has never been more affordable, but your board still says "next year" for that association software purchase you've been putting off far too long. If you are not an employee, board member, or high-level volunteer of a chamber of commerce or business-focused association, this book is not for you. If you can’t imagine your organization without its sacred cow parade, pageant or pancake feed, this book is not for you. Many of today's membership organizations are living on yesterday's bread while your members drink tomorrow's wine. If your members are putting up with it now, they won't for long. This book is about renewing your membership development strategies because your memberships may be worthless.

A propos du livre

À propos de l'auteur

Kyle Sexton is an award-winning marketing strategist and international speaker on the topics of membership development, marketing and technology. He was recognized by Chamber Executive magazine as one of the most influential innovators in his industry. Kyle is the chamber of commerce industry s foremost authority on membership tiers, and coaches organizations their transition from a traditional dues method to a progressive tiered-investment model. As director of member services for the Salem Area Chamber of Commerce, Kyle was recognized as the 2007 Chamber Staff Person of the Year by the Western Association of Chamber Executives. Kyle's work on SalemChamber.org propelled the site to be the top-ranked local or regional chamber of commerce site on the web, as measured by Alexa.com. His innovations have been featured in The Wall Street Journal, Business On Main from MSN, and smSmallBiz.com from Smart Money. In 2008, he created what is now ChamberPeople.com, the web's largest social network exclusive to chambers of commerce. He is also the creator of the Chamber SalesEngine, an automated online membership sales module and lead-generator for chambers of commerce. At age 33, Kyle was one of the youngest members of the Board of Directors of The American Chamber of Commerce Executives. He also served ACCE as Chair of the Membership Development Advisory Board. He is a Lifetime Achievement Award recipient from ACCE's Circle of Champions sales division with over 1,000 memberships sold. He serves as faculty for the Western Association of Chamber Executives (WACE) Academy, as well the United States Chamber of Commerce Institute of Organizational Management. Fast Chamber develops franchise-quality membership development systems for chambers of commerce. His research and methods have been featured in industry publications, as well as national conventions and regional conferences. He has been marketing and selling memberships since 1996. Prior to working for in the association industry, he was the Director of Marketing & Corporate Services for a chain of Gold s Gym locations in Western Oregon. His work was honored with the 2001 Gold's Gym International Award for Outstanding Advertising from among 600 franchises worldwide. Kyle received the 1994 Pioneer Award for his first business venture, a College Pro Home Painters franchise which he operated for 2 years while attending the University of Oregon.

Détails de l'édition

• Éditeur: IncPlant
• Date d'édition: 2011
• Langue: anglais
• ISBN 10: 0983570302
• ISBN 13: 9780983570301
• Reliure: Broché
• Numéro d'édition: 1
• Nombre de pages: 112
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible