Retail Truths: The Unconventional Wisdom of Retailing - Couverture souple

Averwater, Chip

Couverture souple

ISBN 10 : 0983979073 ISBN 13 : 9780983979074

Editeur : ABB Press, 2012

Synopsis

(Book). Retail Truths: The Unconventional Wisdom of Retailing is a collection of more than 400 street-smart lessons on retailing that Chip Averwater has gathered from his own experience in business, as well as from his mentors and retailer friends. Chip Averwater is chairman of Amro Music Stores in Memphis, TN, one of the largest musical instrument retailers in the U.S. He is a third-generation retailer and has spent nearly four decades building his own stores and working with other retailers on theirs. Chip has an MBA, has written for national retailing magazines, and has been a featured speaker on retailing at meetings and conventions in the U.S., Europe, Australia, and Asia. He served for 14 years as a board member and officer of NAMM, and served as its chairman from 2007-2009. Chip currently serves on the boards of several retailers and charities, is often called on as a retail advisor, and enjoys talking with fellow retailers about common problems and solutions. " Retail Truths should become a dog-eared companion to anyone who hopes to succeed in retail. It's packed with honest, straight-up assessments of successful retailing from selling to profits, from hiring and training to operating multiple stores. This is a book you'll be reading and adapting to your business for years." Music Inc Magazine "Based on long personal experience, Averwater concludes that a good salesperson can easily be five times as productive as a laggard, and says high-priced salespeople 'are an expense we want.' In a lengthy segment devoted to personnel, he offers a blueprint for hiring and retaining those top performers from how to screen out undesirables in the hiring process ('Less than one in 20 job applicants is a suitable candidate') to maintaining high morale ('A manager's words resonate for a while then fade. Incentives speak with every paycheck.')" Music Trades

A propos du livre

À propos de l'auteur

Chip Averwater is a third-generation retailer, writes for national retailing magazines, and has been a featured speaker on retailing at meetings and conventions in the U.S., Europe, Australia, and Asia.

Détails de l'édition

• Éditeur: ABB Press
• Date d'édition: 2012
• Langue: anglais
• ISBN 10: 0983979073
• ISBN 13: 9780983979074
• Reliure: Broché
• Nombre de pages: 381
• Coordonnées du fabricant: Manufactured by Amazon on behalf of the author; https://www.amazon.fr/hz/contact-us; ; c/o Amazon Media EU S.à.r.l., 38 Avenue John F. Kennedy; Luxembourg; L-1855; Luxembourg