Speaking PowerPoint: the New Language of Business - Couverture souple

Couverture souple

ISBN 10 : 0984236058 ISBN 13 : 9780984236053

Synopsis

Learn to use PowerPoint to influence and persuade in the boardroom. Based on 40 years research in cognitive science, instructional design and persuasion, this book will teach you how to 1. Enhance your credibility with slides that look more professional 2. Sell ideas, using the principles of master persuaders 3. Be clearer, using the brain science of data visualization 4. Complete PowerPoint decks 2-3 times faster

A propos du livre

Présentation de l'éditeur

Create clear and convincing strategic plans, executive briefings, research reports and other boardroom-style slides. In the first book of its kind, author Bruce Gabrielle reviews 40 years of research from fields as diverse as information design, neuroscience, cognitive science, education, advertising, graphic design and the legal profession to learn the secrets of using visual communication to powerfully influence in the boardroom. Based on how the mind works, the MindWorks Presentation Method shows you how to create business slides that are clear, professional-looking and convincing, and can be your secret weapon for selling ideas like never before and winning in the idea marketplace.

Biographie de l'auteur

Bruce Gabrielle is president of Insights Works, a market research firm specializing in the high technology industry, where he regularly creates and presents boardroom-style slides to executives. Gabrielle leads workshops on the MindWorks Presentation Method for businesses, consulting firms, associations and educational institutions.

Détails de l'édition

• Date d'édition: 1800
• Langue: anglais
• ISBN 10: 0984236058
• ISBN 13: 9780984236053
• Reliure: Broché
• Nombre de pages: 312
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible