Apples to Apples-How to Stand Out from Your Competition - Couverture rigide

Paulson, Dan

 
9780984441389: Apples to Apples-How to Stand Out from Your Competition
Couverture rigide
ISBN 10 : 0984441387 ISBN 13 : 9780984441389
Editeur : First Person Productions, 2011

Synopsis

Apples to Apples is the first book to link branding and company culture in a way that gives business people the means to stand out from their competition. The author makes a convincing argument for the advantages of competitive differentiation, and guides readers through the process of finding meaningful points of difference. Apples to Apples defines the traits necessary to develop a premium brand that produces higher sales and greater profits than competitors. The author goes on to show readers how to create these traits in their own companies, emphasizing the need to follow through, measure successes, and leverage customer satisfaction to join the businesses that succeed even in the toughest times.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Éditeur
First Person Productions
Date d'édition
2011
Langue
anglais
ISBN 10 
0984441387
ISBN 13 
9780984441389
Reliure
Relié
Nombre de pages
196
Coordonnées du fabricant
non disponible
Personne responsable
non disponible

Autres éditions populaires du même titre

9780999053812: Apples to Apples: How to Stand Out from Your Competition

Edition présentée

ISBN 10 :  0999053817 ISBN 13 :  9780999053812
Editeur : First Person Productions, 2017
Couverture souple