Brand Rituals: How Successful Brands Bond with Customers for Life - Couverture rigide

Raj, Zain

Couverture rigide

ISBN 10 : 0984633707 ISBN 13 : 9780984633708

Editeur : Spy Glass Pub, 2012

Synopsis

Brand Rituals In "Brand Rituals: How Successful Brands Bond with Customers for Life," Zain Raj, a recognized leader in the marketing and strategy space, posits that companies and their brands have the ability to drive significant business impact by creating a bond with their most loyal customers. Raj calls this a Brand Ritual, a deep, abiding relationship that customers build with brands that becomes an integral part of their lives. The book discusses how it's no longer about consumer beliefs; it's all about customer behavior. It challenges the five existing marketing myths that no longer serve us and provides a clearly defined four-stage approach to a Brand Ritual. A hig...

Détails de l'édition

• Éditeur: Spy Glass Pub
• Date d'édition: 2012
• Langue: anglais
• ISBN 10: 0984633707
• ISBN 13: 9780984633708
• Reliure: Relié
• Nombre de pages: 178
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible