Understanding China's Digital Generation: A marketer's guide to understanding young Chinese consumers - Couverture souple

Block Ph D, Martin P; Schultz Ph D, Don E; Schultz, Heidi

 
9780984875610: Understanding China's Digital Generation: A marketer's guide to understanding young Chinese consumers
Couverture souple
ISBN 10 : 0984875611 ISBN 13 : 9780984875610
Editeur : Prosper Business Development Corporation, 2013

Synopsis

A Marketer's Guide to Understanding China's Digital Generation China's Digital Generation is driving the country's rapidly growing consumer economy. These savvy young consumers are a powerful force, shaping China's markets now and for years to come. Drawing on the massive ProsperChina Quarterly Survey, this book presents a clear, practical view of how this generation acts, shops, and plans for the future. Ample comparisons are made between Chinese and U.S. consumers, providing useful cultural and behavioral benchmarks for marketers of consumer products and services. A must-read for global leaders developing, refining and implementing marketing and communication programs in the world's most challenging and complicated market.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Éditeur
Prosper Business Development Corporation
Date d'édition
2013
Langue
anglais
ISBN 10 
0984875611
ISBN 13 
9780984875610
Reliure
Broché
Nombre de pages
324
Coordonnées du fabricant
non disponible
Personne responsable
non disponible