Articles liés à Destination Branding for Small Cities: The Essentials...

Destination Branding for Small Cities: The Essentials for Successful Place Branding - Couverture souple

Baker, Bill

 
9780984957408: Destination Branding for Small Cities: The Essentials for Successful Place Branding
Couverture souple
ISBN 10 : 0984957405 ISBN 13 : 9780984957408
Editeur : Creative Leap Books, 2012

Synopsis

Branding is one of today's hottest and most misunderstood destination marketing concepts. Baker provides much needed clarity and shows how to develop a successful brand strategy for tourism and economic development. It is an essential handbook for place marketers that demystifies branding, provides steps to reveal a community brand, and uses real world examples, as well as proven tools, templates, and checklists to launch a city brand that will generate broad stakeholder support and resonate with customers.

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Éditeur
Creative Leap Books
Date d'édition
2012
Langue
anglais
ISBN 10 
0984957405
ISBN 13 
9780984957408
Reliure
Broché
Numéro d'édition
2
Nombre de pages
204
Coordonnées du fabricant
non disponible
Personne responsable
Buchpark GmbH
gpsr@buchpark.de

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