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Smart Customers, Stupid Companies: Why Only Intelligent Companies Will Thrive, and How To Be One of Them - Couverture souple

Hinshaw, Michael; Kasanoff, Bruce

 
9780985133917: Smart Customers, Stupid Companies: Why Only Intelligent Companies Will Thrive, and How To Be One of Them
Couverture souple
ISBN 10 : 0985133910 ISBN 13 : 9780985133917
Editeur : Business Strategy Press, 2012

Synopsis

"This is a real page-turner! Hinshaw and Kasanoff provide a quick and thrilling tour of the immediate future of business. So read it and heed it, folks, because it just doesn’t come any more direct or compelling than this!"
-- Don Peppers and Martha Rogers, Ph.D., authors of EXTREME TRUST: Honesty as a Competitive Advantage

Last decade, companies strove to be great. Now they need to act as smart as the customers they wish to serve. Why? Because acting dumber than your customers is not a sustainable business model.

This visually arresting book not only challenges business leaders to profit from the wave of disruptive innovation making customers smarter, but it also presents an actionable five-step plan for doing just that.

Hinshaw and Kasanoff explain that disruptive innovation is "already providing individuals with tools more advanced, in many cases, than the most sophisticated commercial enterprises had just five years ago," and argue that "established firms will need to reinvent themselves and disrupt their own industries to stay alive."

"So energizing it actually made my skin tingle and my pulse race. Lot of books prod you to think about the future; this book is like a punch in the face. I'm fortunate I had the opportunity to read this before my competitors."
-- Chris Zane, Founder & President, Zane's Cycles, and author of REINVENTING THE WHEEL: The Science of Creating Lifetime Customers

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l'auteur

Michael Hinshaw is Managing Director of the customer experience innovation firm, MCorp Consulting.

Bruce Kasanoff is President of the marketing and innovation consultancy, Now Possible.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Business Strategy Press
Date d'édition
2012
Langue
anglais
ISBN 10 
0985133910
ISBN 13 
9780985133917
Reliure
Broché
Nombre de pages
200
Coordonnées du fabricant
Manufactured by Amazon on behalf of the author
https://www.amazon.fr/hz/contact-us

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