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Branding Still Only Works on Cattle: A New Model for Brands in the 21st Century - Couverture souple

Baskin, Jonathan Salem

 
9780985182441: Branding Still Only Works on Cattle: A New Model for Brands in the 21st Century
Couverture souple
ISBN 10 : 098518244X ISBN 13 : 9780985182441
Editeur : Shadows on the Cave Wall, 2013

Synopsis

Five years ago, I predicted that we had to redefine brands -- not just repurpose our old ideas to new media -- or risk losing authority, relevance, and customers. It’s 2013 now, and corporate reputations are crashing, nobody believes what companies say, and it's harder than ever for brands to command price premiums or customer loyalty. What I saw as a crisis in 2008 has proven to be a chronic affliction. It’s time to face the ugly, complicated reality of today’s marketplace: Branding is dead. Before we revive it, we need a new definition of brands. This sequel chapter to my book "Branding Only Works on Cattle" outlines why and how.

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Présentation de l'éditeur

Five years ago, I predicted that we had to redefine brands -- not just repurpose our old ideas to new media -- or risk losing authority, relevance, and customers. It’s 2013 now, and corporate reputations are crashing, nobody believes what companies say, and it's harder than ever for brands to command price premiums or customer loyalty. What I saw as a crisis in 2008 has proven to be a chronic affliction. It’s time to face the ugly, complicated reality of today’s marketplace: Branding is dead. Before we revive it, we need a new definition of brands. This sequel chapter to my book "Branding Only Works on Cattle" outlines why and how.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Shadows on the Cave Wall
Date d'édition
2013
Langue
anglais
ISBN 10 
098518244X
ISBN 13 
9780985182441
Reliure
Broché
Nombre de pages
82
Coordonnées du fabricant
Manufactured by Amazon on behalf of the author
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