Brand & Rousers: The Holistic System to Foster High-Performing Businesses, Brands and Careers - Couverture rigide

Gallardo, Luis

Couverture rigide

ISBN 10 : 0985286407 ISBN 13 : 9780985286408

Editeur : LID Publishing Inc., 2012

Synopsis

How is it that some brands and companies manage to last decades, fending off crises and turbulence and continuing to prosper, while others fail? What does it take to achieve sustainable value and success? In this timely and important book, Luis Gallardo argues that executives and managers not only have to think holistically (in terms of strategy, structure and operations), but also act personally (to become rousers ) if they are to succeed in these ever-changing times. As a manager, you have to engage and people, from top to bottom, and provide an understanding of the company s mission and brand. As well as taking a broad, systems approach, you have to rouse (ignite and excite) the people in your organisation in order to make things happen. This balance between strategy and tactics, big picture and detail, planning and action, corporate direction and personal responsibility is the key to progress and resilience for your company in today s turbulent times.

A propos du livre

À propos de l'auteur

Luis Gallardo is a global brand and marketing leader and expert in the areas of strategic brand management, brand engagement, brand expression, marketing, communications, business development, and reputation management. Former managing director of global brand & marketing at Deloitte, Luis provided leadership to Deloitte's member firm network of more than three thousand marketing and communications professionals.

Détails de l'édition

• Éditeur: LID Publishing Inc.
• Date d'édition: 2012
• Langue: anglais
• ISBN 10: 0985286407
• ISBN 13: 9780985286408
• Reliure: Relié
• Nombre de pages: 240
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible