Articles liés à Principles of Marketing Engineering and Analytics
Synopsis
The 21st century business environment demands more analysis and rigor in marketing decision making. And the business press is abuzz with the wonders of analytics. Increasingly, marketing decision making is becoming like design engineering— putting together concepts, data, analyses, and simulations to learn about the marketplace (analytics) and to design effective marketing plans (engineering). While many view traditional marketing as art and some view it as science, the new marketing increasingly looks like engineering (that is, combining art and science to solve specific problems). We offer an accessible overview of the most widely used marketing engineering and analytics concepts and tools and show how they drive the collection of the right data and information to perform the right analyses to make better marketing plans, better product designs, and better marketing decisions. We have designed this book primarily for the business school student or marketing manager, who, with minimal background and technical training, must understand and employ the basic tools and models associated with marketing engineering and analytics.The interested reader can go beyond the conceptual material in this book and learn how to apply these concepts using the software tools, cases and exercises available at www.DecisionPro.biz. That material, in concert with the descriptions here will both inform the reader and translate the concepts here into context-specific decisions and actions.
Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.
Présentation de l'éditeur
The 21st century business environment demands more analysis and rigor in marketing decision making. And the business press is abuzz with the wonders of analytics. Increasingly, marketing decision making is becoming like design engineering— putting together concepts, data, analyses, and simulations to learn about the marketplace (analytics) and to design effective marketing plans (engineering). While many view traditional marketing as art and some view it as science, the new marketing increasingly looks like engineering (that is, combining art and science to solve specific problems). We offer an accessible overview of the most widely used marketing engineering and analytics concepts and tools and show how they drive the collection of the right data and information to perform the right analyses to make better marketing plans, better product designs, and better marketing decisions. We have designed this book primarily for the business school student or marketing manager, who, with minimal background and technical training, must understand and employ the basic tools and models associated with marketing engineering and analytics. The interested reader can go beyond the conceptual material in this book and learn how to apply these concepts using the software tools, cases and exercises available at www.DecisionPro.biz. That material, in concert with the descriptions here will both inform the reader and translate the concepts here into context-specific decisions and actions.
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
Acheter neuf
Afficher cet article
EUR 29,11
EUR 17,06 expédition depuis Etats-Unis vers France
Destinations, frais et délaisAutres éditions populaires du même titre
Résultats de recherche pour Principles of Marketing Engineering and Analytics
Image d'archives
Principles of Marketing Engineering and Analytics
Edité par
DecisionPro, Inc., 2017
ISBN 10 : 0985764821
ISBN 13 : 9780985764821
Ancien ou d'occasion
Couverture souple
Vendeur : Better World Books, Mishawaka, IN, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Etat : Very Good. Used book that is in excellent condition. May show signs of wear or have minor defects. N° de réf. du vendeur 17185997-75
Quantité disponible : 2 disponible(s)
Image d'archives
Principles of Marketing Engine
Edité par
DecisionPro, Inc., 2017
ISBN 10 : 0985764821
ISBN 13 : 9780985764821
Ancien ou d'occasion
Couverture souple
Vendeur : SecondSale, Montgomery, IL, Etats-Unis
Évaluation du vendeur 4 sur 5 étoiles
Etat : Good. Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc. N° de réf. du vendeur 00092033902
Quantité disponible : 1 disponible(s)
Image fournie par le vendeur
Principles of Marketing Engineering and Analytics
Edité par
DecisionPro, Inc., 2017
ISBN 10 : 0985764821
ISBN 13 : 9780985764821
Ancien ou d'occasion
Couverture souple
Vendeur : GreatBookPrices, Columbia, MD, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Etat : good. May show signs of wear, highlighting, writing, and previous use. This item may be a former library book with typical markings. No guarantee on products that contain supplements Your satisfaction is 100% guaranteed. Twenty-five year bookseller with shipments to over fifty million happy customers. N° de réf. du vendeur 29398738-5
Quantité disponible : Plus de 20 disponibles
Image fournie par le vendeur
Principles of Marketing Engineering and Analytics
Edité par
DecisionPro, Inc., 2017
ISBN 10 : 0985764821
ISBN 13 : 9780985764821
Neuf
Couverture souple
Vendeur : GreatBookPrices, Columbia, MD, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Etat : New. N° de réf. du vendeur 29398738-n
Quantité disponible : 2 disponible(s)
Image fournie par le vendeur
Principles of Marketing Engineering and Analytics
Edité par
DecisionPro, Inc., 2017
ISBN 10 : 0985764821
ISBN 13 : 9780985764821
Ancien ou d'occasion
Couverture souple
Vendeur : GreatBookPrices, Columbia, MD, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Etat : As New. Unread book in perfect condition. N° de réf. du vendeur 29398738
Quantité disponible : 2 disponible(s)
Image d'archives
Principles of Marketing Engineering and Analytics
Edité par
Decisionpro, Inc., 2017
ISBN 10 : 0985764821
ISBN 13 : 9780985764821
Neuf
Couverture souple
Vendeur : Toscana Books, AUSTIN, TX, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Etat : new. N° de réf. du vendeur Scanned0985764821
Quantité disponible : 1 disponible(s)
Image d'archives
Principles of Marketing Engineering and Analytics
Edité par
DecisionPro, Inc., 2017
ISBN 10 : 0985764821
ISBN 13 : 9780985764821
Neuf
Couverture souple
Vendeur : California Books, Miami, FL, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Etat : New. N° de réf. du vendeur I-9780985764821
Quantité disponible : Plus de 20 disponibles
Image d'archives
Principles of Marketing Engineering and Analytics
Edité par
DecisionPro, Inc., 2017
ISBN 10 : 0985764821
ISBN 13 : 9780985764821
Ancien ou d'occasion
paperback
Vendeur : London Bridge Books, London, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
paperback. Etat : Good. N° de réf. du vendeur 0985764821-3-32605484
Quantité disponible : 1 disponible(s)
Image d'archives
Principles of Marketing Engineering and Analytics
Edité par
DecisionPro, Inc., 2017
ISBN 10 : 0985764821
ISBN 13 : 9780985764821
Ancien ou d'occasion
Soft cover
Vendeur : bmyguest books, Toronto, ON, Canada
Évaluation du vendeur 4 sur 5 étoiles
Soft cover. Etat : Very Good. 3rd Edition. The Covers Are Very Good Condition, No Gift Inscription, Paperback. 305 Pages. 3Rd Editionbooks are NOT signed. We will state signed at the description section. we confirm they are signed via email or stated in the description box. - Specializing in academic, collectiblle and historically significant, providing the utmost quality and customer service satisfaction. For any questions feel free to email us. N° de réf. du vendeur X11538x
Quantité disponible : 1 disponible(s)
Image d'archives
Principles of Marketing Engineering and Analytics
Edité par
DecisionPro, Inc., 2017
ISBN 10 : 0985764821
ISBN 13 : 9780985764821
Neuf
Couverture souple
Vendeur : Ria Christie Collections, Uxbridge, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Etat : New. In. N° de réf. du vendeur ria9780985764821_new
Quantité disponible : Plus de 20 disponibles