Does Your Brand Need A Spanking?: Move your brand from bashful to badass - Couverture souple

Fitting Ph.D., Andrea F; Bittel, Jason

 
9780985802608: Does Your Brand Need A Spanking?: Move your brand from bashful to badass
Couverture souple
ISBN 10 : 098580260X ISBN 13 : 9780985802608
Editeur : Apropos Media, 2012

Synopsis

If you're not getting your fair share of the market, despite the fact that your products and services are outstanding, your brand might need a spanking. This is a book for Challenger Brand owners and managers who might have what it takes to take whip-in-hand and move their brands into the limelight.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l'auteur

Andrea Fitting is a brand philosopher, Fulbright Scholar and not-quite-five-foot rouser of rabble. She was the owner of Fitting Group, a Challenger Brand Agency, for 30 years and now works her magic for a healthcare startup. Andrea was born in Budapest, Hungary and became a refugee during the Hungarian Revolution. As a result, she has always been a bit of a Challenger Brand herself. In a past iteration of her career, she earned a Ph.D. in Archaeology and Anthropology, wielding a trowel, a plumb bob and a pick mattock with the best of them. Andrea has taught intrepid students of past cultures, traveled extensively to interesting places and loves to eat exotic food. If you find tortured phrases or wording in this book, just remember, English is Andrea’s second language.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Apropos Media
Date d'édition
2012
Langue
anglais
ISBN 10 
098580260X
ISBN 13 
9780985802608
Reliure
Broché
Nombre de pages
236
Coordonnées du fabricant
Manufactured by Amazon on behalf of the author
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