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You Can Do It; A Guide for Starting and Running a Small Business: 2018 Revised Edition - Couverture rigide
Synopsis
This is a book that will provide everything an entrepreneur needs to start and run a small business. It was written based on working with over 1000 different small businesses while a counselor at SCORE (Service Corps of Retired Executives). It is a revised edition from the original which was released in 2012. The revision is about a 75% change from the original, including significant new information is almost every chapter. The following will provide the table of contents for the book:
Table of Contents
Should you be an entrepreneur
The key ingredient to entrepreneurial success
The business plan
Key business strategies
Brand identification
Researching your business and market
The wheel of small business marketing
The target audience
Positioning
Financial statements
Financing a small business Legal Structure of your business
Legal requiremenets when starting a business
Pricing
The elevator speech
The marketing Stool
Sales
Developing a trifold brochure
Social Media
Promotion for small business
Key insights into more effective advertising
Networking
Public Relations
Brief advertising and promotion legal advice
Managing day-to-day financial operations
The Website and URL
Heman Resorces
Business insurance
Summary-The keys to success in a small business
INDEX
Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.
À propos de l?auteur
Thomas Greenbaum is a graduate of Lafayette College (BA) and Columbia University School of Business (MBA). He has taught for five years at NYU Stern Graduate School of Business and for one year at Sacred Heart University and two years at American University. He has also taught an adult education course for five years at Harvard University titled "Marketing Your Consulting Business". In addition he has guest lectured at Cornell, Columbia and UCON. He is the author of five books, three about Marketing Research, one about building a consulting business, and the original version of this book
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
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You Can Do It A Guide for Starting and Running a Small Business: 2018 Revised Edition
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Etat : New. Über den AutorThomas Greenbaum is a graduate of Lafayette College (BA) and Columbia University School of Business (MBA). He has taught for five years at NYU Stern Graduate School of Business and for one year at Sacred Heart Universi. N° de réf. du vendeur 595173565
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You Can Do It; A Guide for Starting and Running a Small Business : 2018 Revised Edition
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ISBN 13 : 9780985855031
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Buch. Etat : Neu. Neuware - This is the ultimate guide for the entrepreneur or small business owner to help them form or run a small business. It is a very easy to read 'How-To' guide that will lead the reader through all the steps needed to start and run their business. N° de réf. du vendeur 9780985855031
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You Can Do It; A Guide for Starting and Running a Small Business: 2018 Revised Edition
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