Getting Better With Age: Improving Marketing in the Age of Aging - Couverture rigide

Hubbell, Peter

Couverture rigide

ISBN 10 : 0986079316 ISBN 13 : 9780986079313

Editeur : LID Publishing Inc., 2015

Synopsis

We live in the Age of Aging no other global trend will do more to impact public policy, health and human welfare. The world s Baby Boomers are marketing s most valuable generation and to exploit an opportunity this significant requires the smartest thinking from the marketing community. Getting Better With Age is based on the premise that as the world ages, marketers need to improve the way that they market to people of age. This groundbreaking piece of writing comprises insights, examples and intelligence to help marketers more effectively connect with aging consumers to realize the fast business growth associated with this massive but under-leveraged target market. It is based on innovative, new (young) thinking about aging and what it means to be old , contains reasons why 70 is the new 50 as well as the implications for marketers in responding in order to leverage and build existing and new brand franchises

A propos du livre

À propos de l?auteur

Peter Hubbell is the Founder and CEO of BoomAgers, an industry-leading advertising agency dedicated to the Baby Boomer generation and global aging. He was recently named a 2014 Global Agency Innovator by The Internationalist Magazine. He is the author of The Old Rush (2014).

Détails de l'édition

• Éditeur: LID Publishing Inc.
• Date d'édition: 2015
• Langue: anglais
• ISBN 10: 0986079316
• ISBN 13: 9780986079313
• Reliure: Relié
• Nombre de pages: 322
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible