Subscription Marketing: Strategies for Nurturing Customers in a World of Churn - Couverture souple

Janzer, Anne H

Couverture souple

ISBN 10 : 0986406201 ISBN 13 : 9780986406201

Editeur : Cuesta Park Consulting, 2015

Synopsis

Subscription Marketing

Move over, lead generation and lead nurturing.

Marketing for subscription-based businesses requires another skill set: customer value nurturing. Because in a business using subscriptions, you’re just getting started when someone becomes a customer.

Subscription Marketing offers creative marketing strategies for nurturing subscription customers long after the initial sale, using marketing campaigns and programs to increase customer retention, reduce churn, and support customer advocacy.

The book describes marketing practices that nurture the ongoing solution value to the customer:

• Help customers achieve value
• Demonstrate the value that customers are realizing
• Add value through content and community
• Add value to the customer relationship
• Align with customers’ deeper values

Whether you’re marketing cloud-based software, a membership program, a sharing-economy startup or a complex managed services offering, you’ll find advice and ideas you can put into practice immediately.

A propos du livre

Présentation de l'éditeur

Subscription Marketing

Move over, lead generation and lead nurturing.

Marketing for subscription-based businesses requires another skill set: customer value nurturing. Because in a business using subscriptions, you’re just getting started when someone becomes a customer.

Subscription Marketing offers creative marketing strategies for nurturing subscription customers long after the initial sale, using marketing campaigns and programs to increase customer retention, reduce churn, and support customer advocacy.

The book describes marketing practices that nurture the ongoing solution value to the customer:

• Help customers achieve value
• Demonstrate the value that customers are realizing
• Add value through content and community
• Add value to the customer relationship
• Align with customers’ deeper values

Whether you’re marketing cloud-based software, a membership program, a sharing-economy startup or a complex managed services offering, you’ll find advice and ideas you can put into practice immediately.

Biographie de l'auteur

Anne Janzer is an author, marketer, and writing coach. As a professional writer, she has worked with more than one hundred technology companies. She offers workshops on writing for marketers and others who communicate about technical topics. Anne is also author of The Writer’s Process: Getting Your Brain in Gear, which combines the lessons of a writing career with the teachings of cognitive science to uncover the secrets of writing productivity. Indie Reader named the book one of the best self-published books of 2016. She contributes to numerous industry publications and blogs, and posts regularly about writing and marketing on her website at AnneJanzer.com. Anne lives in Mountain View, California, surrounded by self-driving cars and coding enthusiasts. Still, nothing makes her quite as happy as a good book.

Détails de l'édition

• Éditeur: Cuesta Park Consulting
• Date d'édition: 2015
• Langue: anglais
• ISBN 10: 0986406201
• ISBN 13: 9780986406201
• Reliure: Broché
• Numéro d'édition: 1
• Nombre de pages: 164
• Coordonnées du fabricant: non disponible