Killer UX Design - Couverture souple

Moule, Jodie

Couverture souple

ISBN 10 : 0987153099 ISBN 13 : 9780987153098

Editeur : SitePoint Pty Ltd, 2012

Synopsis

Today, technology is used to shift, sway and change attitudes and behavior. This creates amazing opportunities and challenges for designers. If we want to create products and services that have the power to educate people so they may live better lives, or help to reduce the time people take to do certain tasks, we first need an understanding of how these people think and work - what makes them "tick"

The premise of this book is the need to understand how people "behave"; their habits, motivators and drivers, as a critical way to better understand what a great customer experience for your audience looks like, facilitating better design decisions. The book will lead you from understanding behavior, to extracting customer insights that can launch you into the design of something that makes a difference to people's lives - all presented in a fun, practical and non-academic way.

A propos du livre

À propos de l?auteur

Jodie Moule is co-founder & director of Symplicit, an experience design consultancy based in Australia that focuses on research, strategy and design services. Her background as a psychologist means understanding human behavior is a core philosophy, and she has a passion for helping clients to see their brands through the eyes of their customers. She is also interested in how to combine this understanding of human behavior with good design thinking, to influence the way businesses approach the design of their products, systems and processes.

Détails de l'édition

• Éditeur: SitePoint Pty Ltd
• Date d'édition: 2012
• Langue: anglais
• ISBN 10: 0987153099
• ISBN 13: 9780987153098
• Reliure: Broché
• Nombre de pages: 300
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible