Small Business Essentials: cashflow, sales and marketing principles you should know - Couverture souple

Partis, Michael

 
9780987176103: Small Business Essentials: cashflow, sales and marketing principles you should know
Couverture souple
ISBN 10 : 0987176102 ISBN 13 : 9780987176103
Editeur : Indelible Imaging, 2011

Synopsis

This book is designed for small business owners who want to understand how cashflow works within their business. It also provides useful tips and strategies for small businesses about sales and marketing. Written in an easy-to-understand style, each chapter is less than 2,000 words and contains no industry jargo. It contains 2 sections. The first 7 chapters are dedicated to cashflow. The last 7 chapters explore sales and marketing. The chapters in the book cover the topics of: 1. Business and Commercial Finance 2. Risk 3. Flawed Logic 4. Driving the Application 5. Servicing 6. Financial Statements 7. Important Financial Ratios 8. Features, Attributes and Benefits 9. Customer Personality Styles 10. The Six Steps of Selling 11. Objection Handling 12. Receiving and Delivering "No" 13. Value Creation 14. Measuring Success

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l'auteur

Michael has extensive experience in the banking and finance industries and is a small business himself! He currently advises other small businesses how to improve their profitability and sales conversion rates. When he is not doing that, he can usually be found on a kayak in some remote corner of the world, or pursuing his passion for photography. This is his first book and will not be his last.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Indelible Imaging
Date d'édition
2011
Langue
anglais
ISBN 10 
0987176102
ISBN 13 
9780987176103
Reliure
Broché
Nombre de pages
154
Coordonnées du fabricant
non disponible
Personne responsable
non disponible