Articles liés à How To Build A Kick-Ass Advertising Agency

How To Build A Kick-Ass Advertising Agency - Couverture souple

Levitan, Peter

 
9780988311985: How To Build A Kick-Ass Advertising Agency
Couverture souple
ISBN 10 : 0988311984 ISBN 13 : 9780988311985
Editeur : Peter Levitan, 2023

Synopsis

How To Build A Kick-Ass Advertising Agency is the first book that delivers a comprehensive guide on to how to design, build, grow, and manage a kick-ass advertising agency. The book is built to help all sizes of agencies from one person to multinationals.

Peter’s first advertising agency book, The Levitan Pitch. Buy This Book. Win More Pitches. has helped hundreds of agencies, you guessed it, win more new business.

The new book goes deeper into 27 agency management subject areas to provide a detailed glide path to winning the advertising game in the ever-expanding and highly competitive marketing universe.

Peter’s experience in managing the world’s largest advertising agency, building his own agency, founding two Internet companies, and consulting with over 100 ad agency clients will help you build a happy, healthy, unignorable, successful lead generation agency. In this smart, entertaining book you will learn:

  • What the heck is advertising today and how to create a powerful brand.
  • How to build a one-page profit-oriented business plan.
  • How to craft a stand-out positioning and business development plan.
  • The superpower of delivering unignorable thought leadership.
  • A detailed approach to lead generation.
  • Account-based marketing vs. inbound.
  • The importance of intellectual property.
  • Talent recruitment and management.
  • How to create the right personal branding.
  • How to build long-term client relationships.
  • Financial management.
  • How to name your agency.
  • How to buy and sell your agency.
  • Dozens of supporting facts and figures.
This is the new Levitan Pitch... Buy this book. Grow your advertising agency faster.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Éditeur
Peter Levitan
Date d'édition
2023
Langue
anglais
ISBN 10 
0988311984
ISBN 13 
9780988311985
Reliure
Broché
Nombre de pages
276
Éditeur
Maudlin Andrew
Coordonnées du fabricant
Manufactured by Amazon on behalf of the author
https://www.amazon.fr/hz/contact-us

c/o Amazon Media EU S.à.r.l., 38 Avenue John F. Kennedy
Luxembourg
L-1855
Luxembourg