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Think Like A Brand: A 7-Step Strategic Brand PlanTM To Increase Your Career Satisfactiona And Success - Couverture souple

Green, MBA, SPHR, ACC, Pamela J

 
9780988680449: Think Like A Brand: A 7-Step Strategic Brand PlanTM To Increase Your Career Satisfactiona And Success

Synopsis

Have you seen YouTubers become successes seemingly overnight? Are you inundated with images of instant fame and fortune achieved through reality television? Have you heard stories of people rising from homelessness to celebrity? Have you seen all this and wondered, “why not me?” If you are looking for innovative ways to leverage your talent or get tapped for cool assignments and promotional opportunities in your career, this book will help you enjoy sustainable success patterned after the prosperity of celebrity brands you read about every day, including Steve Harvey, Taylor Swift, and Beyoncé to name a few. From these famous brands you can learn how to update your brand to pop out of the pack and build a compelling personal brand that will fuel your upward career mobility. Raised without a silver spoon, no college fund, and no wealthy relatives, Pamela built her career on a solid foundation of credibility and competency, leading from one career opportunity to another. It wasn’t until Pam faced overwhelming career challenges threatening her personal brand that she decided to take the leap and launch out on her own. Now, this once marginalized Executive is an accomplished motivational speaker, author, entrepreneur and coach who epitomizes what it means to Think Like A Brand and shows you how to act like one too.

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À propos de l'auteur

Pamela J Green, MBA, SPHR is a business executive turned entrepreneur, keynote speaker, author, consultant and executive coach. With over 25 years as a business leader for major brands, Pamela is also the author of four books, and has been featured in a multitude of media outlets including HR Magazine, SHRM Online, Association’s Now, Biz Summits, The Columbus Post, The Network Journal, the Los Angeles Business Journal, CSPNet.com, AllParenting.com and The St. Marten Daily Herald. Pamela holds holds a Bachelor’s Degree in Business and Human Resources and a Master’s Degree in Business Administration (MBA) from Franklin University in Columbus, Ohio and is a certified Senior Professional in Human Resources (SPHR). Pamela has spoken for hundreds of universities, corporations and conferences including SHRM, ASAE, Ohio State University Fisher School of Business, Congressional Black Caucus, WalMart, United Way, The Girl Scouts, Liberty University, US Chamber of Commerce, and Military Officers Association of America, to name a few. Pamela now serves as the President and CEO of The HR Coaching Institute where she empowers HR professionals and business leaders, through coaching and coaching training, in ways that lead to breakthrough performance for themselves and for others.

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