Public Relations: A Management Function - Couverture souple

Penning PhD, Timothy

 
9780989095679: Public Relations: A Management Function

Synopsis

Public Relations: A Management Function makes the point that the work of public relations is part of the management of the entire organization, be it a business, nonprofit or government entity. In other words, savvy public relations professionals should work to help CEOs and others in the “C-suite” to accomplish their broader organizational goals.

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