The Patient Experience 4 Lessons From Disney to Dentistry - Couverture souple

Travis A. Frederickson

Couverture souple

ISBN 10 : 0989169502 ISBN 13 : 9780989169509

Editeur : Creating Change, Inc., 2013

Synopsis

Whether someone is a fan of the mouse or not, there is no denying the efficiency and marketing prowess of the Disney corporate machine. They have a clear understanding of their target audience, their expectations, and how to not just meet, but exceed, those expectations. As a Disney Pass Holder I have long admired their systems and have read other business books about the Walt Disney Corporation, trying to find a way to make it practical to my dental office on Miami Beach. This is the first of those books I have read to give very clear specific examples of how to apply these techniques throughout multiple phases of the patient experience. I found "The Patient Experience; 4 Lessons from Disney to Dentistry" to be an enjoyable read, one that has helped me take what I have long admired about Disney, and use their principles to grow my practice. Whether someone is a fan of the mouse or not, there is no denying the efficiency and marketing prowess of the Disney corporate machine. They have a clear understanding of their target audience, their expectations, and how to not just meet, but exceed, those expectations. As a Disney Pass Holder I have long admired their systems and have read other business books about the Walt Disney Corporation, trying to find a way to make it practical to my dental office on Miami Beach. This is the first of those books I have read to give very clear specific examples of how to apply these techniques throughout multiple phases of the patient experience. I found "The Patient Experience; 4 Lessons from Disney to Dentistry" to be an enjoyable read, one that has helped me take what I have long admired about Disney, and use their principles to grow my practice. Jared Plitt, DMD, Miami Beach

Détails de l'édition

• Éditeur: Creating Change, Inc.
• Date d'édition: 2013
• Langue: anglais
• ISBN 10: 0989169502
• ISBN 13: 9780989169509
• Reliure: Paperback
• Nombre de pages: 291
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible