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Any Insights Yet?: Connect the Dots. Create New Categories. Transform Your Business. - Couverture souple

Kocek, Chris

 
9780989284936: Any Insights Yet?: Connect the Dots. Create New Categories. Transform Your Business.
Couverture souple
ISBN 10 : 098928493X ISBN 13 : 9780989284936
Editeur : Yellow Bird Press, 2023

Synopsis

Insights are like unicorns: mysterious and elusive, powerful yet elegant. They are the quintessential a-ha moment that all businesses are after, and yet very few people can agree on what an insight is or how they got one. Any Insights Yet? demystifies the insight-building process in a way that can help any business leader or marketing practitioner get to higher ground. Packed with real-world examples from leading brands and award-winning campaigns, Any Insights Yet? provides a dynamic step-by-step process for connecting the dots between data, observations, and human truths, resulting in powerful insights that can breathe new life into your brand and give your business a long-term competitive advantage.

In this fast-paced, 2-hour read, you'll discover:

  • The key characteristics of a true, transformative insight
  • Proven techniques and provocative questions for building a better insight
  • Simple methods to stress-test your insight and turn it into an actionable idea
  • How to write and sell an insight so that it can inspire others and transform your brand

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l'auteur

CHRIS KOCEK is the founder & CEO of Gallant, a branding agency in Austin, TX dedicated to building brands for a better world. Prior to starting Gallant, Chris worked as a strategic planner at advertising agencies in NYC and Austin, developing nationally recognized campaigns for a number of Fortune 500 brands and highly respected nonprofits, including AARP, Lowe's Home Improvement, Hyatt Hotels, Ace Hardware, John Deere, and The Christopher and Dana Reeve Foundation. In addition to guest lecturing at colleges around the country, Chris is a public speaker whose talks on creativity and innovation have been featured at strategic symposiums as well as TEDx.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Yellow Bird Press
Date d'édition
2023
Langue
anglais
ISBN 10 
098928493X
ISBN 13 
9780989284936
Reliure
Broché
Nombre de pages
178
Coordonnées du fabricant
Manufactured by Amazon on behalf of the author
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