Building a Trusted Expert Culture: Six Pillars of CRM Success - Couverture souple

Ewert, Carla R; Smith, Jennifer; Hilleque, Gordon

Couverture souple

ISBN 10 : 0989291049 ISBN 13 : 9780989291040

Editeur : Carla Ewert, 2015

Synopsis

With nearly twenty years experience in customer relationship management, Gordon Hilleque puts his expertise to work in Building a Trusted Expert Culture: Six Pillars of CRM Success. In it, he tackles one of the biggest challenges in the field--adoption. As a companion book to Trusted Expert Formation: Re-envisioning Your Approach to CRM, Building a Trusted Expert Culture is a comprehensive guide to successful CRM adoption. It debunks industry trends, gets down to what really inspires customer loyalty, and provides powerful solutions to issues that will derail implementation. Building a Trusted Expert Culture: Six Pillars of CRM Success explains how to develop effective team techniques and outlines essential pillars to support customer care transformation. It is an indispensable CRM resource.

A propos du livre

À propos de l'auteur

Gordon Hilleque is a graduate of the Entrepreneur Program at the University of Wisconsin, Eau Claire. In 1998, he founded Proactive Information Solutions and acted as owner and CEO. He is currently the owner of CustomerTRAX, a company he founded in 2002. Gordon lives in Edina, Minnesota, with his wife, Emily Hilleque, and participates in his community as President of the Metropolis Foundation, which supports youth and amateur rugby through facilities and equipment. Besides being active in rugby, Gordon enjoys skiing, biking, and golf.

Détails de l'édition

• Éditeur: Carla Ewert
• Date d'édition: 2015
• Langue: anglais
• ISBN 10: 0989291049
• ISBN 13: 9780989291040
• Reliure: Broché
• Nombre de pages: 64
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible