Articles liés à The Architecture of Image: Branding Your Professional...

The Architecture of Image: Branding Your Professional Practice - Couverture souple

Park, Craig

 
9780989338202: The Architecture of Image: Branding Your Professional Practice
Couverture souple
ISBN 10 : 0989338207 ISBN 13 : 9780989338202
Editeur : Aquilan Press, 2013

Synopsis

The brand of the professional service firm is one of the most misunderstood and often under-utilized tools used to build market share and increase business. Your brand is critical to establishing and sustaining your firm's image in the market, and critical to the creation of a successful and enduring professional practice. In The Architecture of Image: Branding Your Professional Practice, Craig Park, SMPS Fellow and award-winning author, explores how culture, collaboration, and communication create, develop, and sustain an enduring brand. Sharing insights and best practices and examples from some of the leading brands in the AEC industry, this book provides your firm with the understanding and tools to establish your brand in the professional service marketplace.

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Éditeur
Aquilan Press
Date d'édition
2013
Langue
anglais
ISBN 10 
0989338207
ISBN 13 
9780989338202
Reliure
Broché
Nombre de pages
254
Coordonnées du fabricant
non disponible
Personne responsable
non disponible