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The Ultimate Guide to Music Publicity: Proven Strategies for Getting Featured in Blogs, Playlists, & Traditional Media - Couverture souple

Hyatt, Ariel

 
9780989521048: The Ultimate Guide to Music Publicity: Proven Strategies for Getting Featured in Blogs, Playlists, & Traditional Media

Synopsis

Get media coverage for your music — playlists, podcasts, and press — with or without hiring a publicist.

Publicity is the most misunderstood part of the music business. From the founder of Cyber PR — with 30 years on the front lines of music publicity and a foreword by Derek Sivers — this step-by-step guide hands you the exact playbook her agency uses, so you can run your own campaign or hire smart.

Inside, you'll learn how to:

  • Write a bio with an unforgettable hook that makes media say yes
  • Build a press kit and EPK the media will actually use
  • Send pitches that get opened, read, and answered — with real templates
  • Get your music on Spotify playlists
  • Plan and calendar a complete publicity campaign
  • Know what a publicist does, what one costs, and when to hire one
  • Turn every placement into leverage with venues, agents, and industry VIPs

You'll also get candid advice from the people on the other side of the desk — veteran publicists, editors, bio writers, playlist curators, and podcasters — plus the inspiring PR journeys of 11 independent artists who did it themselves.

Whether you're releasing your first single or your fifth album, this is the publicity playbook that turns great music into media coverage.

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