The Visible Expert Revolution: How to Turn Ordinary Experts into Thought Leaders, Rainmakers and Industry Superstars - Couverture souple

Frederiksen, Lee; Harr, Elizabeth; Feldman, Karl

Couverture souple

ISBN 10 : 0990445941 ISBN 13 : 9780990445944

Editeur : Hinge, 2023

Synopsis

If you are an expert who yearns to rise to the top of your profession or build a wider reputation, your moment is now.

A quiet revolution is upending the way professional services are sought, bought and brought to market. Who are the chief actors and beneficiaries in this revolution? Ordinary experts just like you who want to make a difference-and a larger stage.

Based on more than a decade of research into hundreds of individual experts, you'll learn why the almighty referral is in decline, how today's buyers of services are hungry for authoritative information, and how you can position yourself as a buyer's top-and sometimes only-choice. At the same time, you will reach an audience far wider than you ever imagined.

The Visible Expert Revolution is your handbook to raise your profile, sharpen your expertise and command fees more than ten times higher than average. You'll uncover hidden opportunities and build a powerful visibility plan customized to your strengths, circumstances and available time. But that's not all. You'll also meet real experts across a range of professional industries who share their inspiring stories and insider advice.

Ready to become a Visible Expert? Here's how it's done.

A propos du livre

À propos des auteurs

Lee Frederiksen, Ph.D. is an award-winning marketer and renowned business strategist who helped pioneer the field of research-driven marketing. Lee draws on his Ph.D. in behavioral psychology and his entrepreneurial experience as CEO of three successful firms to help businesses achieve high growth and profitability. His research also forms the basis for his six highly acclaimed books on organizational growth, marketing and business strategy. He is Managing Partner at Hinge, a leader in branding and marketing for professional services firms.

Elizabeth Harr, a senior partner at Hinge, is an accomplished entrepreneur and experienced executive. Elizabeth has accumulated almost two decades of experience in strategic planning, brand management, and communications. Elizabeth has co-authored several books and studies on marketing and growth strategy, and is a recognized Visible Expert(R) in the technology industry.

Karl Feldman, a senior partner at Hinge, is a seasoned entrepreneur with executive roots who leads the firm's architecture, engineering and construction (AEC) practice. Karl founded several VC backed ventures before moving into the professional services industry. He is also a former marketing director at a top-50 construction firm. He is a frequent writer and speaker on the issues that face today's AEC marketers.

Détails de l'édition

• Éditeur: Hinge
• Date d'édition: 2023
• Langue: anglais
• ISBN 10: 0990445941
• ISBN 13: 9780990445944
• Reliure: Broché
• Nombre de pages: 168
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible