Making Rain with Events: Engage Your Tribe, Create Raving Fans and Deliver Bottom Line Results with Event Marketing - Couverture souple

Ingram, Scott; Hayden, Tim; Danzinger, Frannie; Lacagnina, Shawn; Covelli (Wehnert), Anita; Kardon, Brian; Qaqish, Debbie; Saget, Allison; Heinz, Matt; Singer, Thom

 
9780990605904: Making Rain with Events: Engage Your Tribe, Create Raving Fans and Deliver Bottom Line Results with Event Marketing
Couverture souple
ISBN 10 : 0990605906 ISBN 13 : 9780990605904
Editeur : Top 1% Publishing, 2014

Synopsis

“Every marketing executive who invests in events as part of their marketing mix should do themselves a favor and read this book.”
—Joe Pulizzi, Founder of the Content Marketing Institute, and Host of Content Marketing World

Scott Ingram has brought together some of the top ideas, and best practices from a team of modern marketing experts. Learn how to create an integrated event marketing strategy where the results look like 1+1+1=10

Peter Micciche, Certain
Adding the final link in your integrated marketing chain
Allison Saget, Author of The Event Marketing Handbook
Get beyond event logistics and get revenue results
Matt Heinz, Heinz Marketing
Connect your content marketing and event marketing strategies
Thom Singer, The Conference Catalyst
Set the tone for connecting
Mark Organ, Influitive
Mobilize your advocates
Tim Hayden, TTH Strategy
Leverage events as “mobile moments”
Frannie Danzinger, Bizo
Get more value from sponsors, and win when you’re the sponsor
Shawn Lacagnina, Skyline
Maximize your trade show investments
Anita Covelli (Wehnert), ReadyTalk
Incorporate webinars into your event marketing mix
Brian Kardon, Lattice Engines
Improve event results with predictive marketing
Debbie Qaqish, The Pedowitz Group
Understand your event marketing maturity and how to get to the next level

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Présentation de l'éditeur

“Every marketing executive who invests in events as part of their marketing mix should do themselves a favor and read this book.”
— Joe Pulizzi, Founder of the Content Marketing Institute, and Host of Content Marketing World

Scott Ingram has brought together some of the top ideas, and best practices from a team of modern marketing experts. Learn how to create an integrated event marketing strategy where the results look like 1+1+1=10

Peter Micciche, Certain
Adding the final link in your integrated marketing chain
Allison Saget, Author of The Event Marketing Handbook
Get beyond event logistics and get revenue results
Matt Heinz, Heinz Marketing
Connect your content marketing and event marketing strategies
Thom Singer, The Conference Catalyst
Set the tone for connecting
Mark Organ, Influitive
Mobilize your advocates
Tim Hayden, TTH Strategy
Leverage events as “mobile moments”
Frannie Danzinger, Bizo
Get more value from sponsors, and win when you’re the sponsor
Shawn Lacagnina, Skyline
Maximize your trade show investments
Anita Covelli (Wehnert), ReadyTalk
Incorporate webinars into your event marketing mix
Brian Kardon, Lattice Engines
Improve event results with predictive marketing
Debbie Qaqish, The Pedowitz Group
Understand your event marketing maturity and how to get to the next level

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Top 1% Publishing
Date d'édition
2014
Langue
anglais
ISBN 10 
0990605906
ISBN 13 
9780990605904
Reliure
Broché
Numéro d'édition
1
Nombre de pages
164
Coordonnées du fabricant
Manufactured by Amazon on behalf of the author
https://www.amazon.fr/hz/contact-us

c/o Amazon Media EU S.à.r.l., 38 Avenue John F. Kennedy
Luxembourg
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Luxembourg