Stop Racing in a Blindfold!: Big Data + Pricing Science Drive Bigger Profits - Couverture souple

Vaughn, Jim

 
9780990683865: Stop Racing in a Blindfold!: Big Data + Pricing Science Drive Bigger Profits

Synopsis

There has been a surge in business-to-business market changes and customer demand for pricing transparency—juiced in part by the aftermath of the pandemic and its supply chain disruptions.

This updated 2nd edition provides a conversational introduction that shows how every business can apply data science capabilities to their pricing challenges. The author has been applying the basic tools and techniques of AI/ML to pricing challenges across 25+ different industries for over 32 years.
Some of them any topics addressed are:

  • Why a one-size-fits-all general price increase hurts profitability.
  • Why pricing analytics (like price waterfalls) are useful but are not a silver bullet.
  • What challenges businesses face when using just a business analytics reporting approach.
  • What price segmentation is and how it benefits businesses.
  • What four key steps drive a pricing science solution.
  • How pricing science helps Sales avoid leaving money on the table and helps them win deals faster.
  • Why improving profitability is not just a technical task, it is a leadership and management challenge.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.